SCALEFRONT
ScaleFront was created to challenge what it truly means to find talent, deliver ‘on-demand’ insights, and elevate the workforce with professional expertise, knowledge and skills. Success comes from a streamlined and transparent process and more importantly our trusted, best in-class professionals.
Flexible Management Platform For Experts And Companies
Project summary
ScaleFront provides clarity in a network of noise. Offering the leading services for finding talent, connecting people to deliver key insights, and challenging professional experts to reach further and higher. Transforming the way you do business. Finding strength in networks.
Problem statement
ScaleFront brings together the right people with the right technology to meet any talent needs.
The Process
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01.
The design process combined design thinking principles with the fast-paced startup development rythm.
Research - The process started out with an in-detailed user and competitor research, including several methods from card sorting to contextual interviews.
Analysis - Based on the data acquired, a thorough analysis was conducted and main user personas were created.
User journeys and wireframing - Further the main user journeys and initial wireframes were created for four levels of users: experts, companies, referral network members and the admins. -
02.
Design system creation - In order to preserve the consistency and crisp feel across components and pages, a thorough design system was developed including 200+ components and states.
Prototyping and user testing - In order to preserve the consistency and crisp feel across components and pages, a thorough design system was developed including 200+ components and states.
The solution
- Thus, most of the users who participated in the research mentioned that they were really fond of the style of the website, the look-and-feel and the UI. However, they mentioned ads to be a distractive element for their reading experience. Furthermore, they would also like to have more whitespace on the pages that would also help them focus. Fonts were another thing they mentioned to be a drawback as it was difficult to read the posts because of those.
- Having taken all of the qualitative data gathered during the research phase we came up with a modern and robust platform design that was based on legible reading experience. The section visibility issues were eliminated and ads were distributed in a more logical and user-friendly way, as well as aspects like the placement of subscription buttons were revised. The updated navigation now allows to easily browse and find anything in a click.
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