I'm Lilith,
Product Designer based in Yerevan, Armenia

Designing with Purpose, Creating with Impact

With 6+ years of experience as a Product Designer, I craft intuitive, scalable, and user-centric experiences that transform complexity into clarity. I thrive in environments that embrace constructive feedback, creativity, and innovation, where collaboration fuels impactful design solutions.

My Approach to Design

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Empathy First

Design is never just about visuals; it’s about people. I dive deep into user behavior, pain points, and motivations to create solutions that truly resonate.

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Simplicity Over Complexity

The best designs feel invisible. I focus on making experiences intuitive and frictionless, ensuring users find exactly what they need without second-guessing.

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Scalable & Systematic

A product isn’t just a collection of screens; it’s an evolving ecosystem. I specialize in design systems, ensuring consistency, efficiency, and scalability.

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Impact-Driven Thinking

Every pixel should serve a purpose. My goal is to design experiences that drive engagement, enhance usability, and create lasting value.

I am a — problem solver who loves working on challenging products, especially those that push boundaries and require strategic thinking. Having worked with startups and established companies, I understand the balance between agility and scalability. I excel in cross-functional teams, collaborating closely with developers, product managers, and stakeholders to bring ideas to life.

I make design decisions based on their impact-effort balance, ensuring that every feature or system I create delivers maximum value with optimal efficiency. My expertise lies in human-centered design, design systems, and tokens, enabling me to build products that are consistent, efficient, and adaptable across digital platforms.
By blending design thinking, strategy, and systems, I transform ideas into seamless, meaningful experiences.

Experience

UNDP Armenia

December 2024 – Present

UX Specialist

  • Collaborated with the SDG Innovation Lab to design user-centric solutions aimed at promoting sustainable development.
  • Contributed to the development of impactful digital solutions that address key social and environmental challenges.
  • Led the design of accessible and effective interfaces, ensuring a positive user experience aligned with UNDP’s mission and goals.

Zest MSP

May 2024 – Present

Product Designer

  • Optimized the design system, creating scalable and consistent design patterns that improved the speed and efficiency of the development process, reducing time-to-market for new features.
  • Collaborated with cross-functional teams to design and implement new features, directly contributing to increased client acquisition and satisfaction.
  • Applied design tokens to ensure cohesive branding and visual language across products, enhancing adaptability for future growth and strengthening the company's market presence.

FieldPulse.com

April 2024 – Present

Freelance Product Designer

  • Designed and developed features for creating and managing material lists, enabling seamless conversion into estimates, invoices, or purchase orders, improving operational efficiency for customers.
  • Enhanced the user experience for large-scale projects by implementing multi-job support, resulting in smoother workflows and increased user satisfaction.
  • Introduced new, user-friendly functionalities while maintaining consistency with existing design elements, empowering businesses to manage their projects effectively and boosting customer retention.

Ultralabs.io

January 2021 - December 2023

Product Designer

  • Designed a Managed Service Provider(Zest) web application that handles easy task delegation and management for businesses.
  • Designed an intuitive board for recruitment and staff management for Scalefront. Designed the corporate website to illustrate the value proposition and the main features of the product.
  • Created an easy-to-use and robust tool for tenants for OurPetPolicy and a pet mapping mobile tool for property managers. Built a reusable design system for these features.
  • Incorporated tokenized principle of work across projects.
  • Mentored junior designers and ensured smooth and easy collaboration within and across teams.

JoinToHire LLC

June 2020 - February 2021

UX/UI Designer

  • Improved the User Experience of existing products and made them easy-to-use and intuitive by gathering and incorporating user feedback into product improvements.
  • Created high quality, detailed designs for a variety of products (including websites, web applications, dashboards, and mobile applications)
  • Came up with fresh, creative, and user-centric new features for products.

Earlier roles strengthened my core design skills

TirSoft LLC -

Led website redesigns to elevate brand presence.

Sevan Startup Summit -

Supported multiple startups with UI/UX and branding.

Squaresigns.com -

Created graphic templates and introduced new design trends.

Inscope LLC -

Designed a hiring platform and corporate site from concept to launch.

Education

Crisis Management State Academy

September 2012 - May 2017

Bachelors of Crisis management

Comprehensive training in crisis response, risk assessment, disaster management, and emergency preparedness. Developed expertise in coordinating emergency operations, implementing crisis strategies, and ensuring public safety in high-risk situations.